Famous Home adds designers, spruces its look and revamps it logo

Montreal — Famous Home Fashions is giving a facelift to its logo and packaging and expects to show off its new look at the New York Home Textiles Market.

"The new logo is more hip, more of the times," Barry Samberg, president, told HTT. "It's new, but old, with respect to today's fashion point of view and the way people are bringing back the '70s."

Famous Home Fashions' new look is part of a larger effort to enhanced the company's image.

More than three years ago Royal International Corp., a Canadian home textile and hardware supplier, acquired Fashion Shower Curtain Company. In the past few months, the company has "gone from zero to a staff of three designers," Samberg said.

"We used to work only with converters, but now about 80 percent of our designs are our own," he added. "We are trying to give the company a fresh, new look that represents our growing in-house brands."

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

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HTT Current issue for September 2017

See the September 2017 issue of Home & Textiles Today. In this issue, we look at the Attack of the Killer Third Tier: Monster off-pricers are climbing to the top of the food chain, plus New Products: 40 pages of new products debuting at the New York Home Fashions Market; Home Stores: TJX unveils first U.S. HomeSense store; Clicks to Bricks: Boll & Branch moves from digital to physical retailing; and much more... See details!