• Andrea Lillo

Strouds deal complete in wake of HQ layoffs

CITY OF INDUSTRY, CA — Strouds Inc. has officially been bought by Strouds Acquisition Corp., a group which includes Strouds management and Cruttenden Partners.

"The brand-new company starts business today," Rob Valone, the president of the new company, said last Friday.

Valone stressed that Strouds Inc. is not re-emerging from bankruptcy or filing a plan of reorganization. Instead, Strouds Acquisition has purchased the remaining assets of Strouds, which include 50 full-line and outlet stores, two DCs, the corporate headquarters and the trademark names.

He confirmed that 15 people from the corporate offices were laid off early last week: "This was a necessary step to ensure the expense structure of the new company was appropriate."

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