Gloria Vanderbilt finds a home at Kohl's
Home & Textiles Today Staff -- Home Textiles Today, February 12, 2004
MENOMONEE FALLS, Wis. — Kohl's Department Stores is extending the Gloria Vanderbilt brand to its home department across the chain and at Kohls.com.
Gloria Vanderbilt Home, which is scheduled to arrive in stores late this month, will include comforter sets, sheets, bath towels and bath rugs. It will be exclusive to Kohl's through 2005.
"Gloria Vanderbilt is already a successful brand throughout Kohl's stores, and its introduction in the home department is a great way to extend our reach to that customer," said Kevin Mansell, Kohl's president. "Gloria Vanderbilt Home is an exciting addition that provides more design options in our home department, which is what our shoppers are looking for."
In addition to comforter sets, sheets, bath towels, bath rugs, the Gloria Vanderbilt Home line will be expanded to other home categories in the future.
Celebrity Branding at NY Home Fashions Market