Sears rolls out the towels & rips up the beds

HOFFMAN ESTATES, Ill. — With reaction to its recently expanded towel assortment running strong, Sears plans to roll up its sleeves and overhaul top-of-bed presentations over the next two quarters.

Roughly 70 percent of the company's current top-of-bed assortment will get the boot in the process, chairman and CEO Alan Lacy said during the company's first quarter conference call earlier today. Lacy provided no details, other than to say the assortment was being upgraded and that Sears will continue to supplement its proprietary offerings with the rollout of WestPoint Stevens' Martex and Utica labels in home.

The recently completed reset of the towel department has driven a significant increase in that category's comparable sales, Lacy added.

Lacy also acknowledged the company is considering the prospect of freestanding Lands' End specialty stores, but insisted such a project would amount to "a relatively small thing in the scheme of things."

The stores would probably situate in upscale malls and freestanding locations in major urban shopping venues "where we would be very unlikely to ever put a Sears full-line store." Lands' End currently operates outlet stores as well as an airport store in Minneapolis.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.


HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!