May Co., Hearst Magazines to co-market home line
May 23, 2003,
Greensboro — Looking to further differentiate its home merchandise, The May Department Stores Co. has teamed up with Hearst Magazines to jointly market a collection of home merchandise under the House Beautiful trademark. Ranging from home decor to textiles to dinnerware, the collection will debut beginning in 2005, in all of May's full-line department stores.
"This alliance further positions our stores to stand out from the competition and, equally important, complements our Bridal Group and department store wedding registry businesses," Gene Kahn, chairman and ceo, announced at its annual meeting here.
Kahn also said its ease-of-shopping initiatives, such as less duplication of styles and vendors, better-edited merchandise selections, in-store merchandise presentations and less crowded selling floors were well received by customers.
"We will evolve to meet customers' needs and perceptions. There will always be a need in consumers' minds for department stores."
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