May Co., Hearst Magazines to co-market home line

Greensboro — Looking to further differentiate its home merchandise, The May Department Stores Co. has teamed up with Hearst Magazines to jointly market a collection of home merchandise under the House Beautiful trademark. Ranging from home decor to textiles to dinnerware, the collection will debut beginning in 2005, in all of May's full-line department stores.

"This alliance further positions our stores to stand out from the competition and, equally important, complements our Bridal Group and department store wedding registry businesses," Gene Kahn, chairman and ceo, announced at its annual meeting here.

The company also announced that three more lifestyle concept stores will also open this year — a Famous-Barr in Columbia, MO, a Kaufmann's in Pittsburgh, and a Meier & Frank store in Ogden, UT. The format, which debuted last year with three units, features a contemporary look, flexible merchandise presentations, upscale shopping carts and express checkout service.

Kahn also said its ease-of-shopping initiatives, such as less duplication of styles and vendors, better-edited merchandise selections, in-store merchandise presentations and less crowded selling floors were well received by customers.

"We will evolve to meet customers' needs and perceptions. There will always be a need in consumers' minds for department stores."

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

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See the September 2017 issue of Home & Textiles Today. In this issue, we look at the Attack of the Killer Third Tier: Monster off-pricers are climbing to the top of the food chain, plus New Products: 40 pages of new products debuting at the New York Home Fashions Market; Home Stores: TJX unveils first U.S. HomeSense store; Clicks to Bricks: Boll & Branch moves from digital to physical retailing; and much more... See details!