MicroSuede launched at Showtime
July 13, 2001,
High Point, NC — Microfibres is bringing a suede-like fabric to market for both home furnishings and furniture that uses DuPont's Xtra Life nylon fiber.
MicroSuede, which has been designed to emulate the hand and feel of suede but offer the additional high-performance characteristics of man-made fibers, was launched at Showtime here last week.
The MicroSuede fabrics are being offered in the home furnishings market for a variety of applications, said Maureen Owen, director of business development, specialty products division.
The initial collection offers four plains in about 15 colors each at $4.50 to $4.95 per yard from the basic plain to a pigskin effect and a fine grain effect.
In 2002, Microfibres and DuPont will launch a major consumer marketing program.
In addition, the specialty products division has introduced a number of new constructions specifically for home furnishings. One is a rayon flock on a cotton substrate in six designs — a leaf, cherckerboard, small squares, 1-inch stripe, reverse squares and an all-over — that come in 54-inch and 60-inch widths at $.00 to $5.50 dyed, and $4.00 to $4.50 natural.
A second collection of 60-inch prints uses a drip substrate for transfer prints at $3.95.