Springs Renews Sleep Campaign
Home & Textiles Today Staff -- Home Textiles Today, March 10, 2008
Springs Global US and its Wamsutta brand have renewed a year-old partnership with the National Sleep Foundation to promote National Sleep Awareness Week 2008 and the NSF Great American Sleep Challenge, March 3 - 31.
"We are very pleased to extend our partnership with the NSF to raise awareness of the important benefits of sleep," said Leslie Gillock, vp of brand management for Springs Global US. "Springs is committed to creating Wamsutta bedding products that offer sleep solutions for consumers."
Elements include an online sleep habits poll at sleepfoundation.org and learning activities through schools and civic groups. Participants are encouraged to contact local members of the Community Sleep Awareness Partners.