Home & Textiles Today Staff -- Home Textiles Today, August 24, 2006
PHOENIX, Ariz.—Only the finest, most luxurious cotton grown in the world can call itself “Supima” cotton…and the Supima organization was put in place to ensure that the term maintains its exclusive status.
American cotton producers from Arizona, New Mexico and Texas founded Supima—short for “superior pima”—in 1954, as a way to differentiate American pima cotton from conventional upland cotton. The organization is financed by cotton growers in these states, as well as California, which began growing Supima cotton in the late 1980s and now produces more than 90 percent of the total Supima crop.
Supima is positioned as a luxury fiber, and the use of the name and trademark is limited to authorized licensees, which include the highest-quality brands and retailers in the home fashions and apparel markets. There are currently 230 companies in the home fashions and apparel industry licensed to use the Supima label.
About 92 percent of Supima cotton is exported; the top five markets are China, Pakistan, India, Japan and Indonesia. An estimated 60 percent of Supima cotton returns to the U.S. in the form of finished products, including fine shirting fabrics, towels and sheets. These products are sold by upscale U.S. department stores, specialty boutiques and better catalogs.
Demand for Supima cotton has grown substantially over the past two decades because of its high quality. In the mid-‘80s, about 100,000 bales of Supima cotton were produced annually; this year production will top 800,000 bales. The Supima organization maintains fabric showrooms in its Phoenix headquarters and its New York office, where the company showcases fabrics and finished products constructed using this luxury fiber.
For Your Information:
Key contact: Jesse W. Curlee, president; Marc
Lewkowitz, executive vice president;
Buxton Midyette, vice president
E-mail: firstname.lastname@example.org, email@example.com, firstname.lastname@example.org
Telephone: 602-437-1364, 212 965 8030
Fax: 602 437-0143, 212 965-8032
Web site: www.supima.com
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