Kmart taps Firment for new senior vp position

Kmart announced the promotion of Barbara Firment to the position of senior vp, advertising, sales and in-store presentation.

Firment will continue to report directly to James Adamson, Kmart chairman and ceo. Her responsibilities will include overseeing the weekly circular, newspaper advertising, direct mail production and in-store events and signage.

Firment joined Kmart as merchandise associate in 1970 and has held positions of increasing responsibility throughout her career, most recently as vp, advertising and in-store event marketing.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

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