Laneve explains Bloomie’s catalog strategy
May 13, 2008,
New York – Although Bloomingdale’s will discontinue its Bloomingdale’s by Mail catalog early next year in favor of its internet efforts, it will continue with “bHome” in home furnishings, “HOT” in apparel and an array of other store traffic-drivers.
Distribution is “to our best charge customers,” Laneve told HTT.
In home, Bloomie’s also will continue its monthly catalogs across the 40-unit department store chain, he noted. Bloomingdale’s marketing division internally produces bHome, HOT and the monthly catalogs.