Arlee Expands Energy-Saver Line
Home & Textiles Today Staff -- Home Textiles Today, March 23, 2009
Based on the success of the launch last market of its then-new Blackout curtains, Arlee Home Fashions has doubled the number of offerings in this category to eight styles of energy-saving panels.
Melange is a lightweight, and more sharply priced, offering that is 99.8% effective in blocking out light. It is set to retail at $9.99.
Allendale is a solid colored group in four colors, priced at $19.99.
Wilshire is an embossed design on a lightweight fabric, a $14.99 product.
Whisper is a silky cloth that Arlee decided to enhance with a blackout backing. Tuscan is a jacquard style that has been expanded with new patterns. Speckle is being built up with four colors. Hopsack is being expanded with four new colors. And Haven is a menswear fabric in four colors.
In the dec pillow category, the company has added a broader assortment of larger pieces, or 20-inch squares, to appeal to warehouse club shoppers.
And in its popular chair pad category, Arlee is now splitting its designs into two groups and price brackets — promotionally-priced offerings for the kitchen, and dressier and higher-ticket looks for the dining room. More two-pack sets of these are also available.
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