Arlee Expands Energy-Saver Line

Based on the success of the launch last market of its then-new Blackout curtains, Arlee Home Fashions has doubled the number of offerings in this category to eight styles of energy-saving panels.

Melange is a lightweight, and more sharply priced, offering that is 99.8% effective in blocking out light. It is set to retail at $9.99.

Allendale is a solid colored group in four colors, priced at $19.99.

Wilshire is an embossed design on a lightweight fabric, a $14.99 product.

Whisper is a silky cloth that Arlee decided to enhance with a blackout backing. Tuscan is a jacquard style that has been expanded with new patterns. Speckle is being built up with four colors. Hopsack is being expanded with four new colors. And Haven is a menswear fabric in four colors.

In the dec pillow category, the company has added a broader assortment of larger pieces, or 20-inch squares, to appeal to warehouse club shoppers.

And in its popular chair pad category, Arlee is now splitting its designs into two groups and price brackets — promotionally-priced offerings for the kitchen, and dressier and higher-ticket looks for the dining room. More two-pack sets of these are also available.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

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