Restoration cuts floor in favor of window
July 12, 2004,
As of Aug. 1, specialty home goods retailer Restoration Hardware will exit the soft floor covering business in its retail division to make more room for an expansion of its window treatment offerings.
With rugs making up only 2 percent of the retail business, she said, the company made its decision to exit the category at retail about nine months ago.
However, she noted, soft flooring does "quite well" in Restoration Hardware's catalog and Web divisions. The company will continue to pursue building the category in these venues, with a focus on direct sourcing.
Restoration Hardware's retail division carried "all kinds of rugs," Shannon said — hand-mades, machine-mades, hand-tufted and flat weaves.
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