As Kohl's moves in, Mervyn's blitzes California with new ads
March 13, 2003,
Los Angeles — Mervyn's has been making noise in its core West Coast market, where it launched its latest ad campaign late February, just as Kohl's was set to break into that area a few weeks later.
Initially including television and outdoor media ads, the campaign takes a humorous approach to communicating Mervyn's competitively priced national and private brands.
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