JCP: American Living Goes Live
February 25, 2008,
American Living, the JCPenney storewide merchandise launch created by Polo Ralph Lauren's Global Brand Concepts was given a high powered media send-off last week prior to its consumer launch, set to begin with commercials on the Oscar presentations Feb. 24.
In the week prior to the official launch, prices were featured at sale levels with the 700 count Supima cotton sheet set at $119.99 for the queen, regular $180; the 450 count Supima cotton queen sheet set was $89.99, regular $130. The full set was $69.99, regular $110.
The company's Masterpiece 400 count queen cotton sheet set was on sale at $49.99, regular $120; the full set was $44.99 on sale, regular $100.
The American Living nylon rug was $24.99 on sale from $38, while the cotton rug was $19.99 on sale from $29. The bath towels were $13.99, regular $20.
In American Living window, the Canyon sheer was $29.99 for the 84-inch panel, regular $45, while the Canyon Suede drapery was $54.99, regular $80.
Bedding was $229.99 for a queen comforter set, regular $335 for most of the collection, while Lilac Pink was $269.99 for the queen set, regular $390.