Big Lots embarks on TV brand-building effort
Home & Textiles Today Staff -- Home Textiles Today, March 22, 2004
COLUMBUS, Ohio — Big Lots today launches a $45 million television ad campaign that will run nationwide through December. Featuring comedian Jerry Van Dyke, the ads continue the retailer's existing "Convert Campaign."
"The new campaign has Jerry continuing on his mission to help closeout shopping fanatics stay grounded."
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