Big Lots embarks on TV brand-building effort
March 22, 2004,
COLUMBUS, Ohio — Big Lots today launches a $45 million television ad campaign that will run nationwide through December. Featuring comedian Jerry Van Dyke, the ads continue the retailer's existing "Convert Campaign."
"The new campaign has Jerry continuing on his mission to help closeout shopping fanatics stay grounded."
Related Content By Author
The Countdown to the ICON Honors Continues featuring Christophe Pourny