Kohl's unveils new home layout

When Kohl's cuts the grand opening ribbons on 15 new Atlanta-area stores tomorrow it will simultaneously unveil a renovated home section — the model for all new Kohl's openings going forward.

The home department, which comprises about 20 percent of the store, pulls together domestics, housewares and tabletop in a unified visual presentation. A home decor statement in the middle of the home area, which pulls together decorative pillows, rugs, throws, candles, frames and lighting in a cross-merchandised statement — product that was previously kept separate.

Assortments and price points have not changed, and the home department's footprint has been held steady at 20% of the store, Jack Moore, evp, gmm, home told Home Textiles Today.

Kohl's market entry into Georgia includes in Stockbridge; Conyers; Austell; Holcomb Bridge; Snellville; Fayetteville; Acworth; Hiram; Newnan; John's Creek; Merchants Walk; Roswell; Cumming; Woodstock; and Duluth. Fourteen sites were built from the ground up; one was a former Upton's location.

With these new locations, the department store retailer will operate 338 stores in 27 states.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.

CURRENT ISSUE

HTT digital edition

See the June 2017 issue of Home & Textiles Today. In this issue, we discuss how U.S, ports are gearing up for the future, and what to expect from second half trade shows. See details!