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Sales Miss Target, Rise 3.2 Percent

New York —Same-store sales came in light and missed their target during the first week of October, rising 3.2 percent, and falling slightly shy of a goal of 3.4 percent, the Johnson Redbook Index reported.

“The week started slowly with below-average customer counts, but improved toward the weekend as temperatures fell to more fall-like levels in many parts of the country,” said Redbook Analyst Catlin Levis.

“Falling temperatures spurred interest in cool-weather apparel, and stores were probably more promotional to clear goods ahead of the Halloween season, especially apparel specialty stores, with their recent inventory build-up,” the analyst noted.

“The main merchandise themes in October include mid-fall seasonal apparel, Halloween, winter sports and early holiday,” said Levis. “Merchants said sales in these areas were starting to build.”

Johnson Redbook Index
First week of October

WEEK ENDED 10/8 10/15 10/22 10/29 MONTH TARGET
*Including chain stores and traditional department stores.
Source: Johnson Redbook Index
Department stores* 2.4 2.4 2.7
Discounters 3.8 3.8 3.9
Redbook Index 3.2 3.2 3.4


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