Cotton Inc. names new ad agency
November 20, 2003,
New York — Cotton Incorporated has named DDB as its new advertising agency after an extensive three-month review. DDB was one of the four finalists, which included Publicis, Lowe and Ogilvy & Mather/New York.
"What tipped the balance was DDB's creative insight into a key target market for cotton; women ages 18-34. They clearly understand the versatility of this consumer, her lifestyle and the media we need to use in a rapidly changing marketplace," said Berrye Worsham, Cotton Incorporated president and ceo.
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