Leslie Beck takes home into ShopKo
March 22, 2004,
New York — Four Leslie Beck American Casual bedding ensembles from Dan River are slated to roll out chainwide to ShopKo stores beginning in May, according to the designer's licensing agency.
The designs — Cherries Jubilee, Herb Garden, Hiways & Biways and Reminisce — will be merchandised in the chain's power rack display and feature header cards promoting the brand.
The licensing agency Wildflower Group's branding strategy for the program is intended to transform the designs of the artist into a dynamic, cross-category lifestyle program, featuring fabrics and home decor for the mass market and specialty channels.
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