Bicor deadens bedhead with Night-Tame
July 25, 2007,
New York – Bicor is readying a line of products it asserts will knock the frizz out of bedhead.
“There’s a hidden benefit,” said Allan Berg, president.
Berg discovered the bedhead aspect after testing the products at home. “I don’t think anyone has capitalized on this,” he said.
In addition to distribution in domestics departments, Bicor hopes to place the line in health and beauty departments. “We want to be sold on the first floor,” Berg said.
In addition to Coolmax pillow products, Bicor also will introduce Coolmax sheets at New York Home Fashions Market (Aug. 6-10) in Room 802 at 295 Fifth Avenue.