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Cardimona to head Springs Global creative

Fort Mill, S.C. – Springs Global announced today the appointment of Edward Cardimona to chief global creative officer and svp, a new position with worldwide responsibility for leading brand definition, creative design and product development strategies across the global enterprise.

Cardimona will have offices in both New York and Fort Mill.

He will report to Tom O’Connor, evp and president of sales and marketing, Springs Global. “Edward’s design leadership and global brand experience will help us firmly establish Springs Global and its portfolio of brands as the industry leader in home, bed and bath design. We’re delighted to welcome him to Springs during August Market Week in New York City,” said O’Connor.

Cardimona was most recently global creative director for Nike Inc., and was a retail concept founder of NikeWomen, where he also led visual direction. Previously, he was the global creative director at Avon Products and global design director at Gessner, AG.