Couristan to debut 50 new looks in Atlanta
January 5, 2009,
Fort Lee, N.J. – Area rug manufacturer and importer Couristan is bringing to market in Atlanta a fresh sampling of casual, contemporary looks that the company – which this year turns 83 -- is adding to its broad assortment of both handmade and power-loomed area rugs.
The focus is on transitional looks at modest price points, Couristan said, adding that the latest designs were “specifically made to attract cost-conscious buyers with an uncompromising taste for fashion-forward floor coverings.” New looks include metallic Lurex blends, multi-purpose performance qualities, and textured leather inlays to all-natural and un-dyed wools.
An example of a new high-performance collection is Covington. Made of the company’s fiber-enhanced Courtron polypropylene fiber, these rugs are resistant to water, weather, mold and mildew. The suggested retail for a 5-foot-6-inch-by-8-foot rug is $299.
Scintilla is an example of a new metallic collection. These rugs combine two popular design elements – shag texture and metallic tones. Power-loomed of 75% heat-set Courtron polypropylene and 25% Lurex-enhanced polypropylene, these rugs are set to retail for $299 for a 5-foot-3-inch-by-7-foot-6-inch.
Solstice represents a third new collection, and one flexible for both indoor and outdoor use. Its surface is made of heat-set Courtron polypropylene and features Lurex design highlights. The rugs are made in a traditional flat-weave style and are resistant to water, weather, mold and mildew. The suggested retail for a 5-foot-3-inch-by-7-foot-by-6-inch rug is $159.
Couristan said it is offering retail buyers “dramatic discounts” of up to 50% on qualifying orders on area rugs, broadloom samples and merchandising displays.