Yahoo signs Wal-Mart to online advertising deal  

New York – Major internet portal Yahoo.com will be the “exclusive portal reseller” of display ads for Wal-Mart, in a deal that will also enable the retailer to “present new offers to online customers,” Yahoo said today.

Yahoo called the contract a “strategic, multi-year relationship for online display and video advertising with Walmart.com.”

“By combining Walmart.com’s leading position as a multi-channel retailer with our industry-leading display advertising sales and ad management technology and sales force, we will be able to provide advertisers with the easiest, most effective way to deliver targeted, relevant marketing messages to Walmart.com shoppers,” said Todd Teresi, svp of the Yahoo! Publisher Network.

The company said brand marketers could start using the online retail ad system later this month.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.

CURRENT ISSUE

HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!