March Comps Beat Expectations
April 12, 2010,
An earlier Easter helped propel same-store sales gains in March, which beat projections, according to the Johnson Redbook Retail Sales Index.
“Most retailers were satisfied with their business and with customers’ response to spring merchandise,” said Catlin Levis, Redbook analyst.
However, retailers expect year-over-year comparisons in April to soften – again, due to the shift in the Easter holiday.
“Retailers recommend withholding judgment on the season until the end of this month when March and April can be assessed as a single accounting unit,” said Levis.
Redbooks preliminary target for April is a 3.1% rise in aggregate comp store sales.
Johnson Redbook Index
Fifth week of March, year-over-year % change
|*Including chain stores and traditional department stores
Source: Johnson Redbook Index
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