Marriott takes bedding to the next level
Home & Textiles Today Staff -- Home Textiles Today, January 25, 2005
WASHINGTON — Looking to follow the trend toward luxury in the hospitality industry, Marriott International announced it is upgrading its bedding on 628,000 beds at approximately 2,400 hotels across eight brands.
The company said its owners and franchisees are investing nearly $190 million in the new bedding. This spring, the chain will make its new Marriott Hotels & Resorts bedding available for purchase.
Full-service JW Marriott, Marriott and Renaissance hotels and resorts will replace the traditional bedspread with down comforters inside sheeted duvets. The bedding will feature 300-count, cotton-rich, white top and fitted bottom sheets. The new JW Marriott, Marriott and Renaissance bedding will also offer thicker mattresses with the addition of a two- to four-inch mattress topper and more pillows. The bedding will be accented with euroshams, a decorative bed scarf and an optional bolster.
At Courtyard, Residence Inn, SpringHill Suites, Fairfield Inn and TownePlace Suites the company will feature comforters fit between triple sheeting, including 200-count, mercerized, cotton-rich top and fitted bottom sheets. The bedspread will be replaced by triple sheeting, including a decorative top sheet with trim. Comforters will fit between the new triple sheeting.
The new bedding also features more pillows and thicker mattresses will become standardized across these brands.
Marriott ExecuStay, the company's corporate and temporary housing brand, will offer the Elite Dreamer bedding package, offering a mattress topper wrapped in Tru Val sheets and a climate-customized blanket. On top is a deluxe goose down comforter with a cover and skirt designed for ExecuStay. Five pillows of two varieties, both Down Surround and fiber-filled, will also be offered.
Celebrity Branding at NY Home Fashions Market