Holiday shopping begins with lower-ticket burst
November 26, 2007,
Washington – More shoppers than ever hit the stores on Black Friday, although the average spent per consumer was down, the National Retail Federation (NRF) reported.
The average spent, $347.44 per shopper, was down 3.5% from 2006. NRF president and ceo Tracy Mullin said “lower priced doorbusters like digital photo frames, laptops and cashmere sweaters” were among top choices – instead of higher priced goods such as the high-definition TV sets that made a major splash last year.
NRF surveys showed that 55.1% of shoppers visited discount chains, up from 49.6% last year, while 43.2% shopped in specialty stores and 38.7% in traditional department stores. NRF figures showed 31.6% shopped online.
The retailer group is maintaining its projection that 2007 holiday sales will rise 4.0% to $474.5 billion.