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Woodard hired by Kmart

TROY, MI -Kmart Corporation announced that Robert Woodard has joined the retailer as vp, consumer and market research.

Woodard, who will report to Brent Willis, chief marketing officer, will be responsible for integrating consumer and market intelligence. He has most previously worked for Coca-Cola Corp. as director of marketing research for the beverage maker's Latin America group.

"His proven capabilities for discovering consumer insights.make him a valuable member of the marketing team," said Willis.

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