Bardwil to produce Dansk kitchen and table linens
Cecile Corral -- Home Textiles Today, June 9, 2003
Building on the success of its Lenox program, Bardwil Linens has signed a licensing agreement to produce kitchen textiles and table linens for Lenox Inc.'s Dansk brand — the casual alternative to the more formal Lenox brand.
"The expansion to the Dansk license is a great addition into the Lenox company portfolio of brands," said Nancy Kristoff, president, sales and marketing, Bardwil, based here. "The brand has tremendous growth potential, and we are looking forward to capitalizing on the casual marketplace."
Added Kathy Thie, evp, Lenox Brands, based in Lawrenceville, NJ: "The Lenox linen line has achieved strong consumer response. We are hopeful that the new Dansk linen line will follow the success of the Lenox collection."
The new collection, inspired by Dansk Kitchen tabletop designs, will launch in September 2003 New York Home Textiles Market. The line is entirely imported from overseas; shipping is scheduled for the fall.
The product line will include three Dansk collections: Bing, Craft Colors and Nordic Knits. Products include table linens; runners; a 12-piece set consisting of placemats, napkins and napkin rings for four place settings; four-piece kitchen towel sets; pot holders; oven mitts and aprons.
Designs coordinate with Dansk's most popular tabletop patterns, including plaid, jacquard and solid designs. All of the linens and textiles are made of 100 percent cotton.
Retail price points are set at $24.99 for the 12-piece set, $7.99 for the four-piece kitchen towel set, $9.99 to $24.99 for tablecloths, $3.99 for placemats, $3.99 for pot holders and $14.99 for aprons.
The new Dansk linen and kitchen textiles collection is made of 100 percent cotton.
In addition to the Dansk and Lenox license, Bardwil also has licensing partnerships for table linens with Royal Velvet and Fieldcrest, and for both table linens and kitchen textiles with The Museum of the City of New York for its collection of Currier & Ives.
Industry Related Content
Celebrity Branding at NY Home Fashions Market