LNT grand opens as a dot-com

New York -- After several weeks of testing, the new Linens ‘n Things online store announced its grand opening today. The url -- www.lnt.com -- is the same as that of the predecessor company, which liquidated late last year.

Brands highlighted on the home page include Croscill and Sferra Encore. Other home textiles brands include Waverly, Laura Ashley, Manor Hill, Colombia Home, Matteo, DwellStudio, L’erba, Perry Ellis and CHF.

The internet only retail operation -- owned by Gordon Brothers Brands and Hilco Consumer Capital -- embraces a wider range of prices points than was typical for the forerunner bricks-and-mortar chain. Bedding ensemble pricing runs from value-oriented ($39.99) to luxury sets over $1,000. Bath towels are priced $2.99 to $79.95. Bath rugs are priced from $26.99 for a two-piece set to $289 for a 31-inch-by-36-inch washable cotton rug.

Window panel prices ranges from $9.99 for a basic rod pocket voile to $126.99 for a pinch pleat. The selection of table linens is sparse.

The site carries more than 200,000 products, according to the company, including 10,000 skus of pet supplies.

The primarily product segments include bedding, bath, kitchen, electrics, dining, décor, window, pets, travel, baby, toys and clearance.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

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HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!