Kmart reaches out to Hispanics
August 28, 2002,
Troy, MI — In an effort to further reach its significant Hispanic customer base, Kmart will publish its weekly advertising circular in Spanish throughout the United States.
Beginning on Aug. 29., its full-color ad circular will be translated into Spanish and will be released in conjunction with September's Hispanic Heritage Month to be featured in 10 prominent Spanish language newspapers across the country and also in 160 stores that serve communities with large Hispanic populations.
Related Content By Author
The Countdown to the ICON Honors Continues featuring Christophe Pourny