Kmart reaches out to Hispanics

Troy, MI — In an effort to further reach its significant Hispanic customer base, Kmart will publish its weekly advertising circular in Spanish throughout the United States.

Beginning on Aug. 29., its full-color ad circular will be translated into Spanish and will be released in conjunction with September's Hispanic Heritage Month to be featured in 10 prominent Spanish language newspapers across the country and also in 160 stores that serve communities with large Hispanic populations.

The initiative is based on research indicating more than 55 percent of all Hispanics living in the United States are within 15 minutes of a Kmart store.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.

CURRENT ISSUE

HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!