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Baltic Linen to debut Viyella lines

Valley Stream , N.Y. – Through its recent licensing partnership with centuries-old British textiles manufacturer and brand Viyella Home, Baltic Linen Co. will debut a bedding collection in three styles during the New York Home Textiles Market.

The three design themes for the collection are: Viyella at Home, Viyella City Living and Viyella Country.

Viyella Home draws inspiration from its plentiful design archive of prints, jacquards and colored wovens in English traditional florals, classic checks and stripes.

Baltic's bed linens are of cotton percale and are paired with elegant bedspreads, cozy blankets and throws in velvet, brushed silk or lambs wool.

Baltic also holds the licensed with Viyella for bath coordinates and robes. But product introductions in these categories are being reserved for later markets. They will include a range of Egyptian cotton plain dyes and coordinating combed-cotton towels.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

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