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Federated Direct adds bridal senior vp

New York — Federated Direct today announced the appointment of Peter Mendoza as senior vp, bridal strategy and development.

Mendoza joins Federated Direct after more than 15 years in Federated Department Stores' Rich's/Lazarus/Goldsmith's division, where he was vp of the Reinvent Project for the past to years.

Previously, he headed up the development and execution of the new Lazarus Easton store, in Columbus, OH. Mendozo was also a regional vp for RLG stores in Pittsburgh and Kentucky.

Jenny Heinzen YorkJenny Heinzen York | Editor in Chief, Home Accents Today
jheinzen@homeaccentstoday.com

Jenny Heinzen York has served as the editor in chief of Home Accents Today since 2007. She was the managing editor of the magazine for three years prior to that, and has spent more than 14 years with the Furniture Today family of titles.

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