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Federated Direct adds bridal senior vp

New York — Federated Direct today announced the appointment of Peter Mendoza as senior vp, bridal strategy and development.

Mendoza joins Federated Direct after more than 15 years in Federated Department Stores' Rich's/Lazarus/Goldsmith's division, where he was vp of the Reinvent Project for the past to years.

Previously, he headed up the development and execution of the new Lazarus Easton store, in Columbus, OH. Mendozo was also a regional vp for RLG stores in Pittsburgh and Kentucky.