Kmart hires new marketing chief
March 15, 2004,
Kmart Holding Corporation has hired Paul Guyardo as senior vice president, chief marketing officer, reporting to Julian Day, president and CEO.
Guyardo joins Kmart after eight years at HSN, where he was executive vice president of television and marketing.
Guyardo was responsible for rebranding by defining HSN's demographic target and positioning, developing external communications and transforming the look of the Web site.
Before joining HSN, Guyardo was a general manager at AT&T.
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