Kohl's signs exclusive with Laura Ashley
February 17, 2004,
MENOMONEE FALLS, Wis.— Kohl's Department Stores has added Laura Ashley Lifestyles to its home textiles offerings. Following the announcement late last week of an exclusive Gloria Vanderbilt Home rollout, this marks the retailer's second home-department brand introduction for spring.
The Laura Ashley Lifestyles line, a sub-brand that is exclusive to Kohl's, is comprised of bath towels, sheets, pillows, comforter sets and bedroom accessories, including coordinating valances, bed skirts and shams. Merchandise will arrive in stores this month. All Kohl's stores will carry the line, as well as Kohls.com.
The Laura Ashley Lifestyles line of bedding and bath textiles features updated floral, plaid and solid patterns.