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Bloomies Opens 39th Store

Bloomingdale's opened its 39th store in Costa Mesa, Calif. in the South Coast Plaza May 4.

The 291,169 square-foot store on three levels features the home division on Level 1 with about 50,000 square feet. Absent from the home area are furniture, mattresses, and rugs.

Ralph Lauren Home is the only brand to have a physical shop presentation, although each of the many designers and name brands in the luxury sphere are featured as collections on an open floor arrangement. Included in the bedding offerings are Pratesi, Sferra, Etro, Ann Gish, Anna Sova, Natori, Calvin Klein, Donna Karan and Barbara Barry.

The store, the eighth for Bloomingdale's in the California market, kicked off with an opening reception gala May 2 benefiting the Orange County Performing Arts Center, hosted by Michael Gould, chairman and ceo of the division.

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