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HSN Promotes Sanborn

St. Petersburg, Fla. — HSN has promoted Scott Sanborn to senior vice president of marketing.

In his new role, Sanborn will oversee creative services, CRM and brand marketing.

Sanborn joined HSN in 2002 as vice president of online marketing for HSN.com. He previously served as vice president of account services for i-traffic/agency.com.

Said Marty Nealon, HSN president, “His intellect, broad scope and lively imagination have proven to be of great advantage during the creation of our online marketing program, and we look forward to even greater achievements from Scott in this new role.”

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