Avanti Adds Diversity to Offerings
October 25, 2004,
Responding to requests for more coordinated offerings, embellished towel manufacturer Avanti Linens branched out at the recent New York Home Textiles Market with shower curtains, tub mats and decorative pillows.
Retail price points are set at $16.99 to $24.99 for the decorative pillows, which come in three sizes; $49.99 for the shower curtains, which are embroidered and made of 100 percent cotton and come with a valance; and $19.99 for the embroidered terry tub mats.
Next year, the company will offer these coordinate products to more collections, said Jeffrey Kaufman, president and chief operating officer.
In other news, Avanti is showing its new $9.99 bath towel program. Kaufman said the company recently updated its embellished hand and tip towel collection to include a coordinating bath towel. The result is bath ensembles in six of the line's most popular design icons. The hand towels retail for $7.99 and the tip for $5.99.
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