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Santens reaches new high

NEW YORK -- Santens of America has launched a new luxury towel collection with four designs to retail for $14.99, its new highest price point bath towel.

These new heavier combed cotton towels measure 28-by-54 inches and come in four colors: cinnabar, green ash, stone and pale green.

Santens is also introducing a $9.99 back-to-school towel program, marking the first time it has done a collection of this type. Three bath towels are offered: a solid with cuff and decorative jacquard border; a textured look with a geometric motif and striped border; and an all-over stripe.

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