Ashford Court to triple size of NY showroom

New York &3151; Ashford Court will more than triple its real estate at 295 Fifth Avenue for April market with a new 3,300-square-foot showroom in suite 310.

The old space, suite 1603, was 1,000 square feet and could barely accommodate one-fourth of Ashford Court's decorative pillow line, Neil Zuber, president, told HTT.

"Instead of 600 pillows, we'll have 2,500 pillows on our shelving and fixtures," Zuber said. "We'll add six beds in there to show our bed coverings for the first time. And instead of showing swatches and fabric cap sets, we can show our entire line in a showroom setting. Just to have room to move around and show our whole line is exciting."

Ashford Court has already begun construction for some renovations at the new space, including the tearing down of three walls and the addition of a new window and front door, track lighting, fixtures, shelving and phone system. The bulk of the space, 2,300 square feet, will be dedicated to product displays. The remainder of the square footage will be made into three individual offices for the company's executive team &3151; Zuber, design director and executive vp Amy Bell and partner Michael Day.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.

CURRENT ISSUE

HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!