Down Lite extends into dec pillows

Loveland, OH — Known for years as a source for basic bedding, Down Lite International is making a foray into the fashion world via its new line of decorative pillows.

Filled with a variety of down and feather blends or down alternatives, four lines were recently unveiled and a fifth one is on the way, each with a distinctive flavor.

According to Down Lite, retail price points for the line range from $9.99 for the smallest size to $69.99. Each has down-proof shell inserts, zippered linings upon request and unique embellishments. Sizes may also be customized according to retailer. All are assembled in the United States.

"We thought it would be a great accessory product and one in which we felt, in the natural fill area, has not had the type of exposure this product could create," Bob Altbaier, senior vp, told HTT. "It's a tremendous opportunity for us."

No coordination is planned, for the time being, between the decorative pillow line and Down Lite's other down products.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.


HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!