Sears wins mobile commerce award

Hoffman Estates, Ill. – IT solutions provider Acquity Group has named Sears as Overall Best-in-Class and Best in Industry in the department stores/mass merchandise category for its mobile commerce program.

The award resulted from an audit conducted by Acquity Group to determine which companies are taking the lead in developing mobile commerce strategies.

Acquity Group is a provider of digital marketing, interactive design, and content management solutions as well as IT planning services. It s tested companies’ utilization of a mobi top-level domain, mobile browser/device detection techniques, WAP-optimization, downloadable apps for various smartphones, and a mobile services landing page on the desktop site, among other factors. The comapny did not test for the BlackBerry browser due to its expected poor performance, and instead tested against iPhone optimization and compatibility with microbrowsers such as Internet Explorer mobile & Opera for the smartphone.

Sears2go, which launched last November, pairs mobile service with in-store pick-up and home delivery options.

"Sears2Go allows our customers to find and buy select merchandise from their mobile phone,  making it just as easy as shopping online,” said Don Hamblen, Sears' chief marketing officer. “Sears2Go is geared for mobile devices with an emphasis on speed, usability and security that our customers can use at the times that most fit into their schedules."

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • 1200 Suppliers are Ready for You at Intertextile Shanghai

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.


HTT August 2017

See the August 2017 issue of Home & Textiles Today. In this issue, we look at the Top 50 Retailing Giants Report, plus Manufacturing: Made in the USA gaining ground; International: Portugal ramping up exports; New products: NY Now home textiles introductions; Outlook: Commentary from H&TT's editors; and Planning: Trade show calendar.

See details!