Sears wins mobile commerce award
Home & Textiles Today Staff -- Home Textiles Today, June 26, 2009
Hoffman Estates, Ill. – IT solutions provider Acquity Group has named Sears as Overall Best-in-Class and Best in Industry in the department stores/mass merchandise category for its mobile commerce program.
The award resulted from an audit conducted by Acquity Group to determine which companies are taking the lead in developing mobile commerce strategies.
Acquity Group is a provider of digital marketing, interactive design, and content management solutions as well as IT planning services. It s tested companies’ utilization of a mobi top-level domain, mobile browser/device detection techniques, WAP-optimization, downloadable apps for various smartphones, and a mobile services landing page on the desktop site, among other factors. The comapny did not test for the BlackBerry browser due to its expected poor performance, and instead tested against iPhone optimization and compatibility with microbrowsers such as Internet Explorer mobile & Opera for the smartphone.
Sears2go, which launched last November, pairs mobile service with in-store pick-up and home delivery options.
"Sears2Go allows our customers to find and buy select Sears.com merchandise from their mobile phone, making it just as easy as shopping online,” said Don Hamblen, Sears' chief marketing officer. “Sears2Go is geared for mobile devices with an emphasis on speed, usability and security that our customers can use at the times that most fit into their schedules."
Industry Related Content
Celebrity Branding at NY Home Fashions Market