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Welspun, Louisville Forge Agreement

Welpsun Global Brands and AHF Ltd., the Canadian subsidiary of Louisville Bedding Company, have forged a relationship through which the subsidiary will represent Welspun in Canada.

The deal covers towels, rugs, sheets, and fashion bedding.

Last year, Welspun signed a license to incorporate Louisville’s Flexi-Fit fitted sheet technology.

Eric Besner, AHF’s vp, sales and marketing, said the deal with Welspun “solidifies the importance of the Canadian market, its growth and its consumers.”

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