HSN revamps shopping site
Home & Textiles Today Staff -- Home Textiles Today, November 3, 2003
St. Petersburg, FL — Home Shopping Network today unveiled a new, more interactive web site intended to boosted the television retailer's multi-channel position and attract new customers.
The new hsn.com links with the television channel through a section that lets users view HSN's television broadcast live and browse products that they might have missed. HSN plans to roll out new promos and new shopping shows to boost consumer awareness about its cross-channel shopping.
"Hsn.com is extremely effective at attracting new customers who will watch our network, but prefer to shop online," said Paul Guyardo, executive vp of TV and Marketing.
The site features 22,000 products offered on the television channel as well as .com exclusives.
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