HSN revamps shopping site

St. Petersburg, FL — Home Shopping Network today unveiled a new, more interactive web site intended to boosted the television retailer's multi-channel position and attract new customers.

The new hsn.com links with the television channel through a section that lets users view HSN's television broadcast live and browse products that they might have missed. HSN plans to roll out new promos and new shopping shows to boost consumer awareness about its cross-channel shopping.

"Hsn.com is extremely effective at attracting new customers who will watch our network, but prefer to shop online," said Paul Guyardo, executive vp of TV and Marketing.

The site features 22,000 products offered on the television channel as well as .com exclusives.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

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HTT Current issue for September 2017

See the September 2017 issue of Home & Textiles Today. In this issue, we look at the Attack of the Killer Third Tier: Monster off-pricers are climbing to the top of the food chain, plus New Products: 40 pages of new products debuting at the New York Home Fashions Market; Home Stores: TJX unveils first U.S. HomeSense store; Clicks to Bricks: Boll & Branch moves from digital to physical retailing; and much more... See details!