Nourison launches Nourtex value division

SADDLE BROOK, N.J. — Nourison has created a new division, Nourtex, for coordinated assortments of value-oriented broadloom and area rugs, debuting this month at the various floor covering markets.

Nourtex offers designer styling and luxury construction enhancements at affordable price points. To achieve this, the company developed specially blended proprietary yarn systems that enable its Nourtex assortments to capture a similar feel and performance characteristics of better wool products.

"Our Nourtex division will combine [our] expertise and creative insight with the most advanced production technologies, to create a range of coordinated products previously unavailable in the mainstream market," said Alex Peykar, principal of Nourison.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.


HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!