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Kmart launches Hispanic publication

Troy, MI — Further amplifying its multi-cultural marketing initiative, Kmart has launched the inaugural issue of La Vida magazine, an entertainment and lifestyle magazine designed to appeal to the Hispanic community.

The Sept. 15 issue, which comes on the heels of the company's first Spanish-langauge weekly ad circular, blends product offerings from Kmart and includes entertainment news and artist profiles. The first issue features Latin salsa artist Marc Anthony on the cover.

The company expects the magazine to reach more than 10 million Spanish-speaking consumers in the U.S. each month.

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