Kmart launches Hispanic publication

Troy, MI — Further amplifying its multi-cultural marketing initiative, Kmart has launched the inaugural issue of La Vida magazine, an entertainment and lifestyle magazine designed to appeal to the Hispanic community.

The Sept. 15 issue, which comes on the heels of the company's first Spanish-langauge weekly ad circular, blends product offerings from Kmart and includes entertainment news and artist profiles. The first issue features Latin salsa artist Marc Anthony on the cover.

The company expects the magazine to reach more than 10 million Spanish-speaking consumers in the U.S. each month.

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See the September 2017 issue of Home & Textiles Today. In this issue, we look at the Attack of the Killer Third Tier: Monster off-pricers are climbing to the top of the food chain, plus New Products: 40 pages of new products debuting at the New York Home Fashions Market; Home Stores: TJX unveils first U.S. HomeSense store; Clicks to Bricks: Boll & Branch moves from digital to physical retailing; and much more... See details!