High Country Linens adds blankets, utility bedding
April 5, 2006,
At the New York Market – High Country Linens has launched a broad utility bedding program and added blankets to its line-up, leveraging the down apparel operation it owns in China.
“The pricing is good because we own the sheeting factory in China,” said Cal Baumann, vp, utility bedding, who joined the company several months ago from JCPenney.
Other recent hires backing High Country Linens’ expansion efforts include Anthony Noberini, senior designer for fashion bedding, who came from Ex-Cell; and Beverly Chapman, director of promotional bedding, most recently with CHF.
“We’re hitting more buyers and going deeper in our penetration into the market,” said Tom Ferrisi, president of marketing and sales.
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